Email Marketing Video Library
Get the most out of Benchmark with these quick and easy-to-follow video tutorials
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Your 1st Email Campaign
Getting StartedCreate and send your first professional email campaign using our Email Designer!
Import Your First Contacts
Getting StartedGet an overview of the different ways of creating subscriber lists and importing your contacts.
An Email In Under 90 Seconds?
Email DesignerWe accepted the challenge, but could it really be done? Let’s see a great looking email being created in just under 90 seconds.
Small Embed Forms
Getting StartedEasily create a small embed form that you can place virtually anywhere such as Facebook, WordPress, JimDoh and your own website.
Automation Lite Overview
Getting StartedThis overview demonstrates how easy it is to use our Automation Lite feature. The Automation Lite feature can send emails based on 3 different triggers. Send an email to all new signups using the trigger “Send emails when contact is added to a list.” Keep your automation short or set up a sequence of emails to go out based on the schedule you select.
Automation Pro: A Quick Overview
Enterprise FeaturesAutomation Pro is a tool that allows you to create and automate customer journeys. Create pathways to convert leads into customers or to re-engage with lost customers, based on emails they open and click on or pages they visit on your website.
Automation Pro: Onboarding Template
Getting StartedThis Automation Pro template makes it very easy to help you turn visitors to your website into potential leads, buyers, and loyal customers.
Automation Pro: Customer Loyalty Template
Enterprise FeaturesThis process will help you engage with current customers to keep them coming back to your site. Creating engagement is great for branding and connecting with your subscribers. It will also help with your overall email deliverability.
Automation Pro: Purchase Confirmation Template
Enterprise FeaturesThis journey is to identify subscribers who have purchased something from your website and move them into a list of Customers allowing you to automate messages to subscribers and customers without confusing them.
Automation Pro: Convert Leads Template
Enterprise FeaturesTurn subscribers into customers with this journey. These are people who have shown interest in your product(s) or service(s) by subscribing to your emails. You may have offered them great content or a special deal for subscribing. Now, it’s time to get them to use that special deal and purchase your product(s) or service(s). Follow these steps to create your acquire journey with our template.
Engagement Automation
Feedback ToolsIn this advanced tutorial, we take you through the steps of creating powerful sales funnels using automated emails based on opens, clicks, and more.
A Tour of the Email Designer
Getting StartedCome take a spin of our drag & drop editor and you’ll be creating beautiful emails that stand out in your subscriber’s inbox in no time!
Preview Text
Email CampaignsReinforce your subject lines and improve your campaign open rate using preview text. Learn this and more in two easy steps.
Navigation Bar Block
Email DesignerMirror the menu navigation of your website with inserted icons or text links. Simply drag the navigation bar block into your email template.
Image Blocks & Media
Email DesignerAdding images, image groups and product descriptions has never been this easy. Learn all about using images, videos and more.
Button Block & Linked Documents
Email DesignerUse the drag & drop editor to create call-to-action buttons and initiate the download of documents, media & more.
Section Editing
Email DesignerFormat the sections of your emails, add space using divider blocks and get the Instagram look for your images.
Adjust Text Spacing & Line Height
Email DesignerOur drag & drop editor makes it very easy to change the space between lines of text, and this video shows you how.
Global Styling Options
Email DesignerControl your email’s global color options and add rounded corners. Also, creating modern looking social icons for your campaigns.
Merge Tags
Email DesignerAdd greetings & personalized messages, link to surveys and more in your campaigns!
Plain Text Emails
Email CampaignsUsing the drag & drop editor and plain text editor, you’ll learn about the formatting differences between simple emails and plain text emails.
The Code Editor
Email CampaignsFor the HTML expert, our code editor lets you edit and live preview your rendered email design at the same time! Learn how.
Create an Easy AB Test
Email CampaignsOptimize your campaign’s open rate by running a quick subject line test.
Social Media Integrations
Email CampaignsConnect your social media to email campaigns and sign up forms by adding social buttons, using special edition template and utilizing our apps.
Add Contacts Quickly
Contact List ManagementQuickly add contacts directly from your email dashboard manually or via cut & paste.
Import a Contact List
Contact List ManagementThis tutorial helps you import lists from other resources.
Copy & Paste Contacts
Contact List ManagementCopy addresses from other sources & paste them into your Benchmark lists.
Add Individual Contacts
Contact List ManagementSee how to manually add a person’s email address & contact info.
Facebook Signup Forms
Contact List ManagementAdding signup forms to Facebook is actually quite easy and doing so can help build your audience with targeted precision.
AB Testing
Enterprise FeaturesTest multiple variables in a your campaign, including what time of day gets the most opens and more!
Targeted Emailing
Enterprise FeaturesLearn how to use the targeted email tool to refine and create specialized contact lists based on engagement with your content and more!
Resend Tool
Feedback ToolsUse this little tool to resend an email to newly added contacts since the email went out, or re-market to those who missed your message in their inbox.
Inbox Checker
Feedback ToolsTest and view how your email will look in different mobile, desktop and web email clients.
How to add your Benchmark CNAME in your hosting service
ENTERPRISE FEATURESTo publish a landing page, you’ll first need to add your Benchmark CNAME to your hosting service. Check out the video.
Growing Your List
Getting StartedGrowing an email contact list is easy! You can start by placing a signup form on your website, Facebook page, or blog. This quick overview shows you all your options and more.
GDPR Compliant Signup Form
Getting StartedAdapt Your Email Marketing Strategy to the GDPR with Benchmark
