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Let’s Talk About Text, Baby! Integrating Email Marketing & SMS

Andy Shore Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.

November 2, 2015 < 1 minute

Your marketing toolbox should include:

A: Email Marketing
B: SMS Marketing
C: All of the Above.

Obviously, the answer is “C.” We could have gone through plenty more of the alphabet (social media, content marketing, SEO, etc.) with multiple choice options, but the answer will always be All of the Above. We know email and SMS go hand in hand and we shared our thoughts on the subject with our friends on the Group Texting blog.

They asked for some tips and ideas for integrating email marketing and SMS. You’ll be saying “let’s talk about text, baby” before you know it!

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by Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.