Utilizing Benchmark Email’s Drag and Drop Editor, you can make short work of a Newsletter Design.

Email newsletters are a great way to maintain regular contact with your clients.

Sending email newsletters is also inexpensive, as compared to other forms of promotion. Especially when you consider the Return On Investment (ROI) that email marketing delivers. The generally accepted stat is that for every $1 spent on email marketing you earn $38.

There are two main components of a good newsletter. The first component is the newsletter design and the second is the newsletter content. If you ignore either of these, your newsletter campaign is likely to fall flat on its face.

Newsletter Design

Newsletters are very simple to design. Ideally, you can create a newsletter design in the span of five minutes. All you need is a good editor and templates.

Both these things are available with Benchmark Email. Even on the free Benchmark Starter Plan, once you sign up you get to choose from a range of email newsletter templates, which are based on a range of themes. For instance, if you have organized a special promotion to celebrate the spirit of Halloween, then you can select a Halloween-themed template.

Benchmark Email’s drag and drop editor is powerfully simple and simply powerful. After you select an appropriate template and open it in the editor, you can make changes in every section. To get started, you’ll probably want to add your logo to your newsletter. It’s quick and easy to do in the drag and drop editor.

You’ll want to ensure that you’re branding matches your website and other communications with your customers and leads. You could even use the navigation bar block to make your newsletter template look like like your site. The best part about the Benchmark Email Drag and Drop Editor is that you can add new sections anywhere you’d like in the newsletter. You can also clear the default color scheme of the template and put a new one of your choice.

Newsletter Content

You’ll always want to have a goal in mind for your email newsletter. Once you have your goal, it’s easy to understand what content should go into your newsletters.

If it’s to inform, you’ll want to include company updates, new products or services you’re offering and any other news that’s relevant to your subscribers.

Perhaps the goal of your newsletter is to sell. If it is, you’ll want to make sure you’re highlighting the goods or services you’re pushing. Make sure your copy includes compelling Calls To Action (CTA), to drive the traffic to your site where the real sale can take place.

If the goal of your newsletter is to create engagement with your subscribers, the content must be aimed at that. It may mean CTAs asking your subscriber to share it on social media. Or it could ask a question that your subscribers can respond to. Anything that will call for some interaction with your subscribers.

This process gets even easier after your first time creating your email newsletter. After that, you can copy the template and simply input the new information for the next week, month, quarter, etc. The five minute newsletter is possible.

However, it doesn’t stop there.

There are additional steps which are important to a successful email newsletter.

Testing Your Newsletter

Testing is very important for an email newsletter campaign.

Use Benchmark Email’s editor to send out test mails to different web based email services to ensure your newsletter looks the same everywhere.

Benchmark Email’s Editor also helps you enhance the quality of your content. You can test the template for any spelling mistakes through the Spell Check tool. In the case of spelling mistakes, Spell Check automatically highlights spelling errors and suggests possible corrections.

You can also take advantage of Inbox Checker, which will show you how your email will look for various email inbox clients, browsers and devices.

If you want to see which Subject Line or From Name will help your newsletter get more opens, you can also use AB Testing.

Check Your Newsletter List

The most important aspect of any newsletter campaign is its delivery.

If your email newsletters suffer from high bounce rates and low open rates, your emails can stop being delivered to the inbox. To avoid the spam folder, list maintenance is essential.

Before you go to send your next email newsletter, you may want to segment, or outright remove, subscribers who haven’t been opening your newsletters for the last six months to a year. If they haven’t opened an email in that long, they probably won’t start. Try a separate re-engagement campaign or remove them entirely and send to only those who want to hear from you.

Conclusion

An important point to keep in mind with regards to your newsletter design is that no matter how great it looks, it should never distract your readers from the message you wish to communicate to them. The amount of graphics you use should be optimal so that your clients find it attractive but not overbearing. So go ahead and design your newsletter, what’s more, if you’re using Benchmark Email, you get access to loads of free newsletter design templates that you can easily customize in less than 5 minutes!