Back in our grandparents’ day, it was a common situation for them to drive to a grocery store and realize that they left their grocery list at home, and would have to drive all the way back to house to get it. Nowadays, we have a list directly on our mobile phones so it is hard to imagine a time and place where we don’t have easy access at our fingertips.

Even though driving back and forth from grocery store to home is an inconvenience, let’s take it to a larger scale and imagine running a company with just relying on a couple of pieces of paper. It’s just no possible. Not only is there too many things to just cram into one list, but we also live in a mobile world where the best chance of surviving is if you have every required information stored digitally and in one place.

Raja Selarka owns Cornet (HK) Ltd, an import-export business that purchases consumer and household goods from China and exports them worldwide. That is a business that requires a lot of micromanaging and organization. For more than a decade, he used Outlook Express to keep tabs on all aspects of his business. We all know Outlook Express, the free application that comes pre-installed with Windows.

With an import-export company, do you think Outlook Express can handle all the necessities that Selarka has to keep track of? With client meetings, delivery times, emailing vendors and suppliers, etc., there are just too many things that must be maintained at that same time. Plus, all those information must be with him at all times, so it had to be accessible for Serlarka no matter where he is.

Then, Zoho changed his life. He was introduced to the world of CRM and saw how the easy-to-use and highly functional system allowed his day-to-day work life run more smoothly. Specifically for his business, Selarka found the most benefits from contact information and invoicing all in one window, as oppose to having to shuffle through multiple applications. Also for convenience, Selarka can store all of his company’s pricing info in the CRM so that if he comes across a potential customer, he has easy access to it.

As a result, he is now a loyal fan of Zoho, stating, “If you have Zoho, you don’t need anything else.” We completely agree. Don’t forget, with the Benchmark Email Zoho integration you can directly import your Zoho contacts into your Benchmark Email account and further your relationships via email marketing campaigns.