Most recent posts
6 Trends That Suggest Email Marketing Is Still the Top Marketing Technique
More companies are investing in email marketing – you might want to do the same after taking a look at the numbers. Over 59% of marketers say email is their...
July 26, 2019
Digital Summit Los Angeles Day 1 Live Blog
For the next two days, I\'ll be attending Digital Summit Los Angeles. It will be an event chock full of every aspect of marketing. I\'m going to do my best...
April 10, 2019
We ❤️ Newsletters: Tips and Inspiration from the Newsletters our Email Marketing Experts Love Most
Newsletters are probably the form of email marketing that businesses and consumers are most familiar with. They provide the perfect...
February 14, 2019
Top Effective Email Marketing Strategies That Will Boost Your Sales in 2019
Boosting sales is a key to success, and effective marketing strategies are a key to boosting sales. Learn about the...
November 19, 2018
How You Can Use AI to Boost Your Email Marketing Strategy (And 3 Brands That Did It Right)
While modern digital marketers have advanced techniques such search engine optimization and pay-per-click advertising at their disposal for driving consumer...
November 9, 2018
List Segmentation: Gender
We begin discussing the various ways you can segment your lists with the ways you can use gender to your...
August 30, 2018
Know Your Subscribers: Segmentation
Part of getting to know your subscribers is not treating them all as if they\'re the same person. That\'s where...
August 29, 2018
Know Your Subscribers: Why is That Important?
The second goal for any email marketer should be to get to know their subscribers. It\'s important to know,...
August 28, 2018
Writing Compelling Copy to Grow a List: CTA
This is the last episode in our conversation on growing your list. We move onto the next topic after this...
August 27, 2018