Dennis Le
Most recent posts
Practical Marketer
Why Are My Emails Going Into The Promotions Tab?
Since Gmail’s smart labels or smart filters were released to its users in 2013, a big question for email marketers has been, “what makes my email go into the promotions...
July 28, 2016
Practical Marketer
What’s the Expected Click-Through Rate for Email Campaigns?
Click-through rates are not the same as open rates, and it can mean different things to different businesses. For example, retail businesses promoting products via email, a good click-through rate...
July 15, 2016
Practical Marketer
What’s The Expected Open Rate For My Industry?
An open rate depends on a variety of things when it comes to email marketing. Not everyone will open your...
July 11, 2016
