The Rose Bowl Parade is one of the few shared American experiences we have left. It could be a kid waking up to stare in awe at the floats rolling across the TV screen … or a bit older and hungover, seeking solace in a New Years day routine we’ve enjoyed since childhood. We talked to William Flinn, the Executive Director of the Rose Bowl Parade, about the event and all the prep that goes into it. It’s a great look into community, tradition, event planning and so much more.

Author Bio:

by Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.