If you take away one thing from this week’s wrap, I hope it’s that there is such a thing as National Candy Month. If you take away more, there’s a whole slew of great email marketing knowledge to choose from.
Top 5 Web Conferencing Software Solutions
I know that Benchmark Email users have found great value in attending our webinars. It gives them a live walkthrough of our software and a person on the line to answer any questions they might have. You may be able to find similar value for your business. Get started by checking out the Top 5 Web Conferencing Software Solutions.

A Marketing Tribute to a Macho Man

It is my hope that someone reads this blog and goes to their design team and tells them that they need their campaigns to be more Macho Man Randy Savage. To find out why they would do that, read A Marketing Tribute to a Macho Man.

Helping App Developers to Succeed with Email Marketing

I’m all for app developers succeeding with email marketing. Especially if it means more and faster updates to Angry Birds. I’ve already got 3 stars on every level. That’s why I’m a big proponent of Helping App Developers to Succeed with Email Marketing.

Engaging User Interest with Professional Survey Software

I’m including this in the weekly wrap because two posts down you’ll see how this could actually be applied in a real life situation. It’s almost like we planned that. Find out the importance of Engaging User Interest with Professional Survey Software.

WordPress and Facebook Plugins Can Help Grow Your Online Business

I’m writing about this because after seeing the headline I got the Glade Plugin jingle stuck in my head: “Plug it in, plug it in.” Now that it’s stuck in your heads too, the only way to get it out is by reading this blog post about how WordPress and Facebook Plugins Can Help Grow Your Online Business.

Charter Communications’ Email Prefers Rhetoric over Reason

Sure, part of the reason in my writing of this article was to educate our readers. The other part was that I was secretly hoping Charter would read it and offer me cheaper (or free) cable. Hasn’t worked yet. At least you can still learn from their mistakes. Read about how Charter Communications’ Email Prefers Rhetoric over Reason.

Email Marketing Templates: The Benefits of Social Network Templates

If you guys haven’t noticed yet, everything is about me whenever possible. I’m not quite at the T.O. “I love me some me” status, but hey we all do it. I just have a forum to write about it constantly. So, as someone that works in social media, I’m thrilled when we can make email all about social. Narcissism aside, check out The Benefits of Social Network Templates.

Innocuous Subject Lines that Identify Your Dentistry as a Spammer

I really only included this one as a matter of being fair. Our next post is about National Candy Month. Besides, I thought dentists only contact you with a postcard with a giant cartoon tooth on it. For dentists that do use email, read about Innocuous Subject Lines that Identify Your Dentistry as a Spammer.

Customize a Benchmark Email Template for National Candy Month!

Now that I’m an adult, I can eat candy for breakfast if I wanted. I won’t, but I could if I wanted. I’ll have to figure out some other way to celebrate this month dedicated to candy. For starters, you could Customize a Benchmark Email Template for National Candy Month!

Crafting the Best Winery ‘Cart Abandonment Email’ Strategy

I can’t be the only one to point out that if they’re forgetting about things in their online shopping cart, maybe wine isn’t the best answer. Right? I’m joking. I do some online shopping and get distracted or click away to another page all the time. Partly because I have ADD (not that I drink too much wine) and partly because it happens to everyone. To avoid this, learn about Crafting the Best Winery ‘Cart Abandonment Email’ Strategy.

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by Andy Shore

Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don’t believe that people get paid to do that. Since then, he’s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.