You’re doing everything you can for your clients. You’ve got the right marketing materials, the right software and even the right professional image when clients walk in through the doors. But are you doing everything you can for your team?

How well you’re able to serve your clients depends largely on how well you’re able to serve the support team itself. Not equipping them with the right tools, or not giving them the tools that they didn’t even know they needed, can really transform your business. It not only makes doing business easier and better, it makes your team want more and get excited about what they do.

A great place to get started is with 37signals, umbrella company to successful and leading intranet software like Backpack. Backpack is there to help keep your business organized, including shared team information, documents, discussions and even schedules. Specifically, Backpack takes the old way of doing something and has transformed how it can be done into a much more efficient process. Take for example…

Document Filing: The old way would be literal files or files spread across different team member computers with someone always asking someone else for a file. With Backpack, all files can be shared on one cloud system.

Communication: The old way to share basic and often ignored communication data would be through memos, emails and even phone calls. Now all that can be shared online. Job tutorials, how-tos, etc., can all be accessed by your team members at any time. Other more important communication details can also be shared online. Details include travel itineraries, confirmation numbers – specifically anything a user might need remotely during travel can also be shared and accessed through Backpack. This is a great alternative that ensures there’s always access to important data, which is ideal for frequently on-the-go sales representatives. This is also a much more eco-friendly approach, saving you tons in paper and printing costs.

Collaboration: With it, you can create customized pages that include all the data you need to deliver details and communicate an idea. Users can create a combination of notes, tasks, files, photos and even dividers in a page that essentially takes no more than seconds to actually create once you’ve inserted the necessary data.

Backpack users are also privy to a central group calendar, centralized messages, and alerts and reminders. This eliminates the need for other systems and software use – though notably 37signals hosts a range of complementary software.

An SAS (Software as a Service), Backpack offers users a 30-day free trial. Beyond that, users can get the Basic plan for $24/month (best for small groups). Other options include a Plus plan ($49/month; most popular option), Premium ($99/month; best for big groups) or the Max ($149/month; everything imaginable included).

What I love about Backpack is that they’re completely web-based. There’s no download or installation required. With Backpack, a web-based system ensures that you’re not going to have a malfunction that causes you to lose your data, have it compromised or unable to be retrieved. Your data is stored securely on Backpack – and it’s backed up daily.

The tool is ideal for companies that are looking to streamline function. It’s also perfect for collaboration among remote team members, including outsourced labor, freelancers and even clients. It’s a great way for tech-savvy clients to be included in lengthier projects. It’s been hailed by users across the globe as a “web-based brain” with “an absolutely beautiful and intuitive interface.” Users are spread across industries, but the one thing they all have in common is a goal to increase business productivity, which Backpack clearly offers – in addition to offering a business system that’s more evolved.