Recently, our resident blogger Andy Shore had some generic emails sent to him from Liberty Mutual. Not only did these emails come in response to a disappointing meeting with his company contacts, they also lacked any personalization at all. When he wrote his first blog detailing the incident, he did not expect the situation to improve. Surprisingly, Liberty Mutual contacted Andy in response to the blog and discussed ways they could improve their customer service.

From the blog: "This is such an important lesson. Responding to feedback from customers, both negative and positive, will better your company. Especially in the arena of email marketing. Customers are the ones reading the emails you send, and they must be as tailored to the customer as possible. If you are not willing to respond to criticism, your subscribers will unsubscribe. Show them you value them by listening and making changes if need be."

When a prospect asks about Benchmark Email, what will you tell them? The facts are a great place to start:

	Over 400 holiday and professional templates that are fully customizable and incredibly easy to design
	Surveys, polls, campaign archiving, geographic mapping, tracking and reporting, social sharing - all of it comes free with even our lowest plans
	Those plans start at $9.95/month and our flexible pricing structures are designed with the small business owner in mind
	Video emails that easily link from a website's URL. No embed codes necessary!
	Benchmark Email's social media integration extends your email campaigns to Twitter, Facebook and LinkedIn with the click of a mouse
	A dedicated server and top-notch deliverability for even our largest volume senders
	If a user is too busy, We Do It for You! And not too shabbily either, if I say so myself