|
You can view everything you need to get started at this link: https://www.benchmarkemail.com/Partner |
|
|
Expanding Social Media Integration
Benchmark is increasing its cross-channel marketing reach every month. Last month we unveiled our Facebook App, allowing users to sign up subscribers directly from their Fan Pages, and the RSS-to-Email function in the month before that. We also offer a WordPress Plugin to subscribe, manage and email blog readers. Software users can also add Facebook Like buttons to their emails as well as LinkedIn Share buttons and Twitter buttons. Our social networking templates are available in multiple styles for each platform and users can also embed YouTube, Vimeo and Blip.tv videos in their emails. Something big is about to happen to Benchmark Email. Stay tuned to our social scene in the coming months for updates. Until then, check out or Social Media Integration page for more information on our current social features!New Email Marketing Manual
It's been a busy month at Benchmark Email. We've been tinkering with the site and streamlining it for some major changes (including opening up our browser compatibility) so only one new manual for this month. For Dental and Orthodontic offices who are ready to explore email marketing, there's a complete:
B2B Updates and Marketing News
Benchmark is proud to introduce our newest blogger, Shireen Qudosi, our Online Marketing and Small Business Advocate. Having written for over 75 publications and launched several successful new media campaigns, Ms. Qudosi brings a wealth of professional B2B and entrepreneurial savvy to the table. Check out her recent blogs on Online Tools and Applications and Online Branding to gather the latest information on growing and expanding your digital business. |
|
In a 2010 ExactTarget study on social and email consumer behavior, U.S. internet users were found to engage with 7.9 brands on Twitter, 9.4 brands on Facebook and 11.8 brands via email. The percentage of U.S. users who interacted with brands through email - and only email - was 56%. |
|
Web marketing guru Chris Brogan wrote a handy guest blog for us this month extolling the virtues of email marketing and how to excite your subscribers. Here's an excerpt: Be Personal I write all my email newsletters in the first person. I never use "you guys" or "all of you" or anything that intimates that the conversation is beyond you and me. Be Brief No one has time to read more than 500 words. We're a world of people who scan the preview pane to determine whether we should read further. Honor that. Be Succinct Use only one call to action per email. Any more than that and you run the risk of getting nowhere. Be Consistent Send out email as consistently as you can muster without annoying people. Was your cost-to-acquire those subs worth you bullying them into pushing the spam button? End with Social Sharing Your email service provider should have social sharing, like "post to Facebook, LinkedIn, Twitter," etc. If not, you're missing the biggest reach-booster ever invented for email. Demand it if they aren't providing it." |
|
When a prospect asks about Benchmark Email, what will you tell them? The facts are a great place to start:
|
|